AquaFusion – Shopify Store Redesign for Conversion Optimization

A refreshed Shopify storefront for a hydration-focused DTC brand built to drive conversions.

A high-impact, fast-loading eCommerce site focused on design clarity and checkout flow efficiency.

About The Client

AquaFusion is a U.S.-based DTC brand specializing in reusable water bottles and eco-hydration products. They reached out for a complete redesign of their existing Shopify store with the goal of improving aesthetics, structure, and most importantly, conversion performance.

The Challenge

The existing Shopify theme lacked visual polish and had poor conversion UX. The client required a fully refreshed theme with a modern feel, new page layouts, and a new navigation structure. They handled the copywriting in-house but needed an expert design and development hand to execute fast, clean, and high-converting templates.

The Solution

We delivered a Shopify store redesign based on a fully custom Figma layout. All major elements — homepage, footer, header, product display sections, and CTAs — were optimized for CRO (conversion rate optimization). We rebuilt essential pages including services, FAQ, blog, and product display with a minimal, modern aesthetic. Performance was a top priority, ensuring load times were kept to a minimum while retaining visual quality.

Deliverables

Tech Stack

Timeline

2–3 days (as per client timeline)

Results and Impact

Live Link

Figma Link